x1x film are back with there first video of 2007 after their Award
Winning 2006 Break-through videos.
x1x were commissioned by Vandana of Sunset Music Group to
Produce and Direct a music video from their upcoming artist Lady Ru.
My Addiction - Lady RU
American born artist Lady Ru releases her first album titled “My
Addiction” on April 23rd on Sunset Music Group. The American
Gujarati R&B performer has delivered 15 tracks on her forthcoming
“My Addiction” features duets with Bhangra legends such as Mangal
Singh, Channi Singh and the return of one of the most amazing Hindi
voices from the 90’s, Amar, the first ever British Asian artist to
have a Hindi Top 75 hit in the UK. The album also features Taz from
Stereo Nation, Apache Indian and production from Tigerstyle, Swami,
and Charlie Hype.
The debut album has taken over a year to record and has been produced
primarily by US Urban hit maker, Jim Beanz (Nelly Furtado, Will
Smith, Mutya/Sugarbabes, Puff Daddy, Britney Spears, etc.) who is
part of Timbaland Productions (www.jimbeanz.com).
Lady Ru’s first single from the new album will be “Chances Are”
which features the guest vocals of Alaap legend Channi Singh who also
appears In the video, which can be downloaded from April 23rd on
most of the main mobile phone networks.
An American by heart and Gujarati by nature, Lady Ru lives in
Philadelphia, Pennsylvania, USA. A keen sports women, running 5 miles
everyday, playing tennis and spending at least an hour in the gym
daily. Live work is her vice and Ru insists on performing as much as
she can in between recording in the studio or writing her new material.
x1x film had to deliver a video both strong in visual style and
engage us with good story-telling. “It was an amazing experience
working with an international label who believed in our vision for
the video ‘Chances Are’” says Indi Hans, Creative Director at
“The two day shoot went very smoothly, which came down to
our pre-production meetings and tight scheduling”. says Narinder
Hans, Producer. “Lady Ru was a true professional to work with and
directing her scenes were a real joy, which you can see in the final
video from the way she performed infront of the camera” says Mac
Hans, Director. x1x film also had the pleasure of directing The
Legend of Bhangra himself Channi Singh who featured in the song too.
“We were abit nervous to be in the presence of Channi Singh as we
had all grown up dancing to his music and know be in a position to
direct him was a dream come true”.
Full Video out now on all Asian Television Networks.
Further info on Lady Ru, check out www.ladyru.com and www.myspace.com/ladyrumusic
“My Addiction” will be released on April 23rd 2007
Album available via main Asian /mainstream stores.
Distributed Online across all main outlets
Lady Ru signed to US based Label, Sunset Music Group