|JoSH’s new album ‘Beyond Kismat’ breaks all records by shifting an incredible 50,000 + in Pakistan|
|The News - Latest News|
|Written by Rupinder Virdee|
|Tuesday, 28 June 2011|
Since the release of JoSH’s new album ‘Beyond Kismat’ in Pakistan 3 weeks ago, it has broken all records held for physical sales ever
The marked distribution deal with global brand McDonalds has seen over 50,000 copies of ‘Beyond Kismat’ distributed nationally across Pakistan.
Mr. Jamil Mughal, country head of McDonalds Pakistan said, “ We consider the "Beyond Kismat-Grand Chicken" deal as one of our highly successful campaigns with an amazing response all over the country. It was beneficial for both the parties, McDonalds considers it their social responsibility to promote original music and kill piracy, this was our first step towards it “.
Rup explains, “Whether it’s clothing, perfumes, or even chocolate, every industry has piracy. Along with one of the most well known brands on our planet, McDonalds, we have done our very best to fight the music pirates. How can they possibly offer our album cheaper than FREE! 50,000 units distributed and counting. Beyond Piracy, Beyond Status-Quo, Beyond Kismat”.
Q, says “Our fans have continually supported us including the past few years while we were touring and we wanted this to be a gift to them from us. What better way to say thank you, than to give them out next album for free.”
The first single from the album, ‘Pyar Ho Gaya’ is charting and being supported across media in the UK. It has received over 75,000 views on YouTube and is continuing to be watched.
JoSH will be travelling to India at the end of the month ready for the launch of the album out there.
‘Beyond Kismat’ is available in the UK via iTunes and will be available physically from this weekend.
View the video click here.
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