Monday, 20^th September 2010, London: Internationally recognised PR and Marketing agency, Sterling Communications, was honoured by The India International Foundation with the coveted Business of the Year Award at the prestigious 6^th Annual TIFF Awards.

Natasha Mudhar with HE Nalin Surie, Indian High Commissioner, Mr Hardyal S Luther

Each year, The India International Forum honours the people of Indian origin Managing Director of Sterling Communications, Natasha Mudhar, was presented with the accolade by His Excellency Nalin Surie, High Commissioner of India. Also in attendance were Lord Swraj Paul and Sir Mota Singh QC who received the Pride of India Award. throughout the world who have gained excellence across the sectors of:  

Administration, Art and Culture, Business, Education, Industry, Judiciary/ Law, Literature/ Media, Medicine, Legislature, Science, Social Services and Sport. Sterling Communications was honoured for its outstanding contribution to the international media sector and unparalleled work in raising the share of voice for diversity issues across the globe.  

Nominations were made by individuals from across the world and submitted to the panel of judges which comprised: Mr Asoke Mukherji, Deputy High Commissioner of India; Lord Amir Bhatia OBE; Mr Tony Deep Wouhra MBE, Chairman & Managing Director, East End Foods Ltd.; Mrs Kamel Hothi, Head of Niche Markets, Lloyds TSB Bank; and Hardyal S Luther. 

On receiving the respected Award, Natasha Mudhar, Managing Director of Sterling Communications said, “We are delighted to have received the coveted Business of the Year Award.

Sterling Communications was Founded by Ms Teji Singh, one of the first women from an Ethnic background to set up a full service communications agency in the UK, at a time when stereotypes surrounding women in business, especially in marketing professions, were rife. With great courage and conviction, Teji ‘independently’ built Sterling into a multi award-winning. For this very reason, it is a huge honour to be recognised by an esteemed institution such as TIFF. Our heartful gratitude to the panel of judges and to Mr Hardyal Singh Luther.” 

Media and property entrepreneur Ms Teji Singh established Sterling Communications over 15 years ago. Sterling Communications is a full service agency which provides PR, Marketing, Digital, Advertising and Event Management solutions, with specialist divisions in Film & Entertainment Marketing, Multicultural Marketing, International Communications and Luxury Marketing. The company is now a multi award-winning, globally recognised name, with an ever expanding portfolio of public, private and corporate clients.

Sterling Communications has implemented campaigns for high profile clients such as Live 8 for Make Poverty History I and II, Cobra Beer, Western Union, News Corp, Warner Bros. Pictures, Yorkshire Tourist Board, The Variety Club, MOBO Awards, Sony Music and Viacom to name a few.

Sterling Communications is further recognised as one of the first communication agencies to have contributed to the Bollywood Boom in the UK and overseas and taken Indian Cinema global. Clients across this division include Amitabh Bachchan, Aishwarya Rai, Akshay Kumar, Deepika Padukone, Anil Kapoor, Sonam Kapoor, Shah Rukh Khan, Eros International, Reliance BIG Pictures, UTV Motion Pictures and IIFA (Bollywood Oscars).

The company has also launched in India and Canada.  The next phase of the company’s expansion is further diversification in the Entertainment sector as Ms Teji Singh is now spearheading the launch of an International Entertainment Fund. 

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