|STAR PLUS CONTINUES ITS REIGN AS UNDISPUTED LEADER IN HINDI ENTERTAINMENT IN INDIA|
|The News - Latest News|
|Written by Mickey|
|Tuesday, 12 August 2008|
The number one choice across all dayparts with fresh content and programming initiatives
STAR PLUS, the leading Indian entertainment channel, has fortified its stronghold over competition in India, making it the undisputed leader in the Hindi General Entertainment space since 2000. Audience ratings for the first half of 2008 demonstrate that STAR PLUS has widened the lead it holds over its closest rivals. In the face of tough competition and channel fragmentation, STAR PLUS has continued to win viewers with fresh content that resonates with audiences across the country.
According to the latest available TAM data for Week 29, STAR PLUS delivered 348 GRPs, leading second place Zee TV by 47% and delivering higher ratings than its two closest competitors Zee and Sony put together.
With soaps as the main driver, STAR PLUS has continued to draw audiences with innovative content and fresh storylines.
Star Plus and Star News are also available on Virgin Media.
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